At Aoreun, we’re building something different. We’re not just another online store—we’re a transatlantic sourcing and distribution company designed to bring better prices, faster delivery, and a wider range of products to both businesses and everyday customers across the UK.
Aoreun Group operates through two connected companies:
A UK-based hub in Reading
A US-based sister company in New York
This dual structure allows us to work directly with suppliers across the United States while delivering efficiently throughout the United Kingdom.
By combining international sourcing with local distribution, we’re able to cut out the middleman, reduce costs, and pass those savings directly to our customers.
We supply a wide range of products across both retail (B2C) and wholesale (B2B), including:
Car parts
Furniture & household goods
Electronics (including TVs)
Bathroom supplies & flooring
Confectionery & soft drinks
General wholesale goods
Whether you’re a business buying in bulk or a customer shopping online, we aim to offer competitive pricing, reliable stock, and fast delivery.
Direct US Sourcing
Through our New York operation, we source products directly from:
US suppliers and wholesalers
Liquidated stock from businesses
Returned and overstock inventory from major platforms
This allows us to secure high-quality goods at significantly reduced prices.
Our model is built for speed and efficiency:
Goods arrive at our US warehouse
Shipped via air (fast) or sea (cost-effective)
Delivered into the UK through our Reading hub
From there, we distribute nationwide using trusted delivery partners.
The result?
Faster delivery, lower costs, and consistent availability.
Our internal structure allows us to operate faster and more securely than traditional importers.
We can move funds between our UK and US companies quickly, meaning:
Faster payments to suppliers
Stronger supplier relationships
Access to credit terms (often with minimal upfront cost)
This ensures we can secure stock quickly and keep products available for our customers.
We take a flexible, multi-channel approach:
Selling directly through our website
Supplying wholesale customers across the UK
Leveraging platforms like Amazon and eBay in early stages
In some cases, we even sell through or into our competitors, using their scale to expand our reach.
This strategy allows us to grow while keeping costs low—and those savings are passed on to you.
Whether you’re a business or an individual customer, Aoreun offers:
Lower prices through smarter sourcing
Huge product variety across multiple categories
Fast UK delivery from our Reading warehouse
Reliable stock availability
Flexible buying options (single items or bulk orders)
We’re building a modern wholesale and e-commerce hybrid—one that combines global sourcing, efficient logistics, and smart financial systems.
Our goal is simple:
To make high-quality products more accessible, more affordable, and more efficient to deliver.